As the In-Store Maven, I’m always aware of new trends and the latest strategies for retail in-store marketing. During my latest trip to review retail in-store marketing, I noticed the changing of the seasons and all signs pointed to the arrival of summer! The signs of summer have taken over as retailers strive to inspire consumers to refresh their wardrobes and homes, and buy more merchandise with the change of … Read More
When evaluating vendors to manage in-store marketing print and fulfillment services, many procurement departments focus on cost as the most important factor. While the cost of print is the most obvious factor to measure, it is not the only factor. Apples to apples is virtually impossible During the vendor evaluation process, it is natural to try and compare vendor … Read More
As an in-store marketing maven, I spend a tremendous amount of time analyzing how retailers communicate and execute their in-store marketing. I have found some retailers missing the boat on effectively communicating to shoppers through in-store marketing strategies and wasting time and money on ineffective POP. Here are five critical aspects of managing your in-store marketing to maximize results and eliminate waste. Proper Placement Placement is a key factor with … Read More
According to Hispanic Fast Facts from AHAA, the buying power of the Hispanic demographic currently represents $1 trillion in purchasing power and is expected to reach $1.5 trillion in 2015, or 17% of the total U.S. population. Even more, a whopping 1 in 6 Americans are Hispanic. This is clear evidence that the Hispanic demographic represents a powerful force in America and one where serious marketing efforts must be allocated. … Read More
Watch the latest episode of Retail Undercover as I reveal the top spring trends for in-store marketing. Retailers such as Foot Locker, Sonic, Taco Bell, JCP, and others, are setting the pace for in-store marketing strategies. In my latest video blog, I have shared the top trends emerging this season. Please comment below with any Spring trends in retail you have spotted. Download our 2013 Spring Trend Report.
In households today, pets are actual members of the family. Two retailers that cater to this special family member are Petco and PetSmart. Each retailer has created an environment that allows shoppers to bring that special family member into the store. They offer specialty pet toys, kennels, snacks, and cleaning supplies. They even cater to the more health conscious pet owners and offer organic or all natural products. The biggest … Read More