Alright, I’ll admit; I am an old-fashioned kind of superhero. When this explosion of social media happened, the new rules of social interaction were hard to keep up with. With so many different types of social media out there, I struggled to figure out which platforms would effectively support at-store marketing strategies. I did some research and started talking to my fellow marketing accomplices. I learned you can utilize … Read More
Every superhero has a cause, a mission to do good and help those in need. Your marketing master plan should embrace cause marketing, which is a strategic relationship with a non-profit that will achieve a mutual benefit for everyone involved. But it has to be more than a stunt to increase revenue. It should be about developing an alliance with the cause you choose. Some of the benefits are … Read More
I’ve been very excited about the future of marketing and where mobile media, in particular, can take us. But I want to bring back the focus to at-store marketing. Afterall, industry experts estimate that 70 percent of purchase decisions are made in-store. This gives me a great opportunity to discuss one of my favorite unsung superheroes in the point-of-purchase marketing world: the creative team. Today I will reveal their secret identity: … Read More
In the path to purchase, mobile marketing is pioneering the future of consumer engagement. The shopping experience is evolving and your business must keep up or lose customer loyalty to those that do. Don’t let mobile media become your arch-nemesis! Let it be your sidekick, making your in-store marketing strategy better and more efficient. No longer can marketers simply tell consumers what to think … Read More