Every time I check my twitter page (@P0INTMAN), it seems there is a tweet promoting an article about the newest marketing trend. I love all the excitement surrounding retail marketing, but with Google+, mobile marketing, QR codes and social media; it’s enough to make even my mind spin! Retail marketers are trying desperately to incorporate these new communication methods into their marketing strategies. However, the dynamic nature of new marketing … Read More
We all need a support system. I have a legion of support; Pointwoman, my sidekick mobile media, and other retail superheroes. As a retail marketer, you spend significant time developing and perfecting your promotions. When we develop these awesome retail programs, sometimes there is a lack of effective communication to our brand ambassadors: our employees. Here are some ways to focus on supporting in-store teams with promotional and at-store marketing … Read More
Last Friday, July 8, was Cow Appreciation Day at Chick-fil-A. Glen Tyler, one of my fellow retail marketers at Pointsmith, participated in the event earning himself a completely free meal.Once I saw his brand enthusiasm, I had to join in on the fun. I traded my cape and spandex for an awesome cow costume. Not only did I receive a free lunch, but I really enjoyed the atmosphere. The … Read More
For the holiday weekend, Pointwoman demanded that we go shopping, hoping to take advantage of the 4th of July sales. Usually I’d drag my feet at this idea, but I was excited to see the summer at-store marketing tactics. Man, was I impressed! Here are a few that really stood out and were able to catch my attention quickly. First up, Wendy’s. I wasn’t planning on stopping here but, in … Read More
One of your best allies in the at-store marketing world is your franchisee portfolio. Why? Because your franchisees are in the mix, interacting with consumers on a daily basis. They have valuable insight that can make your at-store marketing program a stellar success. Often, the relationship between corporate and the franchisees can become strained. It can be difficult for franchisees to see the big picture, and it can be … Read More