I rely on many of my at-store marketing sidekicks to stay up to date of the leading trends in our industry. Glen Tyler is always networking and learning the best ways to reach consumers through effective marketing. (I think he is looking to be the next retail marketing superhero.) He attended the Food Service Social Media Conference (FSMU) in San Francisco last week and came back with so much information … Read More
I believe I am stating the obvious when I say that men and women communicate and receive communication differently. Pointwoman and I can surely attest to a few barriers in communication between genders. When planning your at-store marketing campaigns, do you target a specific gender? Understanding whose attention you are really getting can make a big difference in your promotional campaign. 1. Marketing to Men: I am going to make … Read More
The color red and a superhero: Who do you think of? Pointman of course! Okay, maybe you thought of Super Man but I am going to overtake that guy for one day. Anyways, the point is; color matters. Color is probably the most powerful form of non-verbal marketing communication. Understanding the meaning a color portrays and utilizing the benefits can really enhance your at-store marketing. Chances are, you have a … Read More
Last week Pointwoman discussed the importance of understanding the difference between a shopper and a consumer. Make sure to check out the different types of shopper archetypes before we begin talking about the path-to-purchase. Now that there is a clear understanding of who we are talking to, let’s discuss how to engage with the shopper: the final piece of our blog series on shopper marketing. The path-to-purchase is a process that … Read More
I’m so excited that Pointman is lending me the blog space to talk about my favorite topic, which we introduced last week, shopper marketing. I have the perfect story to start us off. Pointman’s birthday was a few weeks ago, so I was out shopping for him and unsure of what I wanted to purchase. Then, I saw the sign for a superhero cape sale. … Read More