As a retail marketing superhero, I can’t go shopping without obsessing over awesome at-store marketing. Sometimes Pointwoman and the kids get embarrassed. While out shopping last weekend, I kept an eye out for refreshing new promotions. The color schemes (pastels and bright tones) and new menu offerings (focus on cold items) indicate that spring is in full swing. Here are a few examples that stood out to me: Great food … Read More
There are a countless number of loyalty programs; my key chain is witness to that with 13 mini-loyalty cards and only two keys. Loyalty programs offer many different reasons to join, but they all reward me in some way. I’ve asked the Marketing Maven, Heather Reid, and CRM pro, Devon Wylie, to share their insight on communicating great loyalty programs to the consumer. As the At-Store Marketing Maven, my shopping … Read More
The success of your at-store marketing depends a lot on the efficiency of your process. It’s one thing to have a great idea, but the execution of that concept will make or break your campaign. I recently found this great cartoon on Marci Reynolds’ “The Operations Blog.” The reasons outlined in this cartoon are all factors that can lead to fragmentitious, the evil inefficiency that haunts retail marketing campaigns. While … Read More
Being a superhero is hard work, but my superhero duties are nothing compared to the amazing things charities accomplish every day. This week I asked Glen Tyler to discuss a topic that he is passionate about – cause marketing. The thread of charity work is woven throughout many different aspects of American culture. Aligning with a charity has long been a part of the marketing plans and efforts for retailers. … Read More