Summer – for some it’s a time of relaxing and hot sunny days – for me it’s a time for eye catching at-store marketing! Glen Tyler, one of our most observant retail marketers, is back to show us some of the standout at-store marketing that’s kicking off the summer season. When you think of summer, what does it remind you of? For me it’s sitting by the pool in my … Read More
Last Week my colleague, Heather Reid told us all about the fragmentitous blues. She’s back this week to discuss how to streamline at-store marketing processes. Unfortunately, curing fragmentitous is not as easy as clicking your heels three times. But you can streamline your at-store marketing processes, and it may be easier than you think. I have a tool you can use to first understand your process and then work to … Read More
My arch-nemesis, fragmentitous, is a popular topic of conversation around Pointsmith. My colleague Heather Reid, also known as the at-store marketing maven, is always helping retailers increase their brand efficiency. In this two part blog, she will first identify the problems fragmentitous causes in the marketplace. The second part will discuss her strategy to battle and defeat it. Ever since I heard Pointman describe fragmentitous, also known as process inefficiency, I have … Read More
Mmmmm… I just got back from the tastiest show of the year, the National Restaurant Association(NRA) Show in Chicago. My stomach is full from all of the great new foods I tried, and my mind is overflowing from great content. Here is a snapshot of what I learned from the educational sessions I attended. Marketing and Supply Chain Need to Talk Developing a great marketing promotion takes more than just the … Read More
Last week I showed some recent examples of awesome at-store marketing. As I looked back over pictures from my last few months of shopping trips, a few interesting trends popped out at me. Seeing the current market trends is an important part of understanding the consumer, so I wanted to share some of the trends I’ve noticed. What Do You Stand For? Brand stance and personality has become much louder at the … Read More