According to Hispanic Fast Facts from AHAA, the buying power of the Hispanic demographic currently represents $1 trillion in purchasing power and is expected to reach $1.5 trillion in 2015, or 17% of the total U.S. population. Even more, a whopping 1 in 6 Americans are Hispanic. This is clear evidence that the Hispanic demographic represents a powerful force in America and one where serious marketing efforts must be allocated. … Read More
Parents are always on-the-go, running their children from event to event. Convenience is the theme of our lives these days, especially around meal time. I myself have three young boys to shuttle around and have little time in between to stop for meals. Fortunately, as a parent and consumer, I see many QSRs that focus on the family aspect of meals and they market to my kids sitting in the … Read More
Last week, Diane Longoria, Pointsmith’s Director of Marketing vlogged on the importance the first 10-12 feet inside the entrance of a retail environment through effectively creating a decompression zone. This week I’ll move further into the retail store and look at one of the last touch points a retailer has with the customer: the point-of-sale (POS). This is also sometimes referred to as the impulse zone, due to retailers wanting … Read More
The holiday of love is fast approaching. Retailers have prepared for Valentine’s Day in hopes for a great return on investment. According to the National Retail Federation sales will reach $18.6 Billion in 2013. Of this large sum, men spend significantly more than women; $169 verses $86 per person. Yet retailers appeal to both sexes for this holiday, as they should. From the vantage point of Heather Reid and Glen … Read More
Flawsome [flaw-some]; (adjective): brands that are still brilliant despite having flaws. During the life cycle of a brand, there comes a time when the brand is faced with a public image crisis and must decide how to deal with the issue. Flawsome is a term used to describe brands that have had their flaws exposed to the public, but chose to admit to their flaws and even make improvements upon … Read More
2012 and the holiday retail season is behind us. The results are well, a mixed bag. According to the National Retail Federation, holiday sales beat expectations. While other non-industry publications posted disappointing results. Whether you view 2012 retail sales as a shopping cart half-empty or half-full, the 2013 retail season is looking to be a challenging year. The fiscal cliff crisis has been avoided (for now), worldwide economic forecasts are … Read More
