Mobile technology has made a huge impact on the retail industry. The latest buzz is around how mobile phones are negatively impacting sales of products like magazines and gum at the checkout register. According to Bloomberg, Alliance for Audited Media announced that single-copy sales of U.S. consumer magazines fell 8.2 percent in the second half of 2012 from the year-earlier period. Bloomberg also reported that Hershey Co. saw a 5.5 … Read More
Parents are always on-the-go, running their children from event to event. Convenience is the theme of our lives these days, especially around meal time. I myself have three young boys to shuttle around and have little time in between to stop for meals. Fortunately, as a parent and consumer, I see many QSRs that focus on the family aspect of meals and they market to my kids sitting in the … Read More
The moment when a customer walks into a store, or the moment they decide not to, is often decided by a retailer’s decompression zone. The importance of the decompression zone is sometimes overlooked by retailers and this space is often not utilized, or not set up, to their advantage. Join Marketing Director of Pointsmith, Diane Longoria, in her latest video blog as she goes undercover to deconstruct the decompression zone and … Read More
The holiday of love is fast approaching. Retailers have prepared for Valentine’s Day in hopes for a great return on investment. According to the National Retail Federation sales will reach $18.6 Billion in 2013. Of this large sum, men spend significantly more than women; $169 verses $86 per person. Yet retailers appeal to both sexes for this holiday, as they should. From the vantage point of Heather Reid and Glen … Read More
Flawsome [flaw-some]; (adjective): brands that are still brilliant despite having flaws. During the life cycle of a brand, there comes a time when the brand is faced with a public image crisis and must decide how to deal with the issue. Flawsome is a term used to describe brands that have had their flaws exposed to the public, but chose to admit to their flaws and even make improvements upon … Read More
Consumer’s lifestyles, buying, and social habits have dramatically changed in recent years. This evolution amplifies the importance of making sure that you effectively manage the 5 P’s. Every decision that you make needs to speak to the heart and mind of your core customer. To demonstrate how to effectively manage the 5 P’s, I will evaluate Sport Clips as they do an amazing job managing their 5 P’s. Intimately Define … Read More