December 26th, marks the beginning of the Post-Holiday Sales Rush! This day kicks off the flood of shoppers returning unwanted Christmas gifts, redeeming gift cards and spending their Christmas cash. Retailers have just come off their holiday promotions and are ready to welcome consumers back into their stores. Post-holiday deals and promotions aim to help them finish out the year strong. With many consumers running around at the end of … Read More
How are mobile apps measuring up? Do they assist consumers in the purchasing process? The other day, USA Today published an article describing how some big-box retailers are benefiting themselves and their customers with indoor (in-store) navigation apps. It caught my attention, because driving sales through consumer communication is a core objective of my coworkers and me. The article highlights three national chains which are embracing technology to help consumers navigate their … Read More
Americans’ love affair with coffee continues to grow, as the daily consumption of coffee has officially outpaced the daily consumption of soft drinks. In 2011, an estimated 20,000 coffee shops in the United States shared $10 billion dollars in coffee drink sales. A whopping 75% of all US adults drink coffee and nearly 60% reported drinking coffee every day. Convenience stores are obviously elbowing in on traditional coffee shop sales, … Read More
Fall is upon us. Last weekend my friend, the Marketing Maven, and I visited an old fashion cider mill, where we ate warm doughnut and drank cider. We decided to enter the corn maze and, in a few minutes, we were completely lost. It was a terrible feeling; our hearts were racing, we were confused, frustrated and unsure of where to turn, or what to do. This corn maze experience inspired … Read More
Even though I have marketing super powers, I must admit that I rely heavily on my at-store marketing tool kit. The ultimate tool that retail marketers should utilize is field-level insight. This valuable tool will help enhance at-store marketing efforts and generate field-level buy-in, which ultimately results in more sales. Below I have outlined four effective ways to gather feedback from field-level personnel: Regular surveys – Gather continuous feedback from … Read More
As a marketing super hero, people often think I can magically deliver incredible at-store marketing strategies that drive sales. The truth is, there is no magic at all. The ‘magic recipe’ involves developing strategies based on analytics and insight. Below I have outlined 5 non nonsense ways to measure the effectiveness of your at-store marketing. The insight gained from these analytics will help you develop future strategies that will … Read More