As the In-Store Maven, I’m always aware of new trends and the latest strategies for retail in-store marketing. During my latest trip to review retail in-store marketing, I noticed the changing of the seasons and all signs pointed to the arrival of summer! The signs of summer have taken over as retailers strive to inspire consumers to refresh their wardrobes and homes, and buy more merchandise with the change of … Read More
As an in-store marketing maven, I spend a tremendous amount of time analyzing how retailers communicate and execute their in-store marketing. I have found some retailers missing the boat on effectively communicating to shoppers through in-store marketing strategies and wasting time and money on ineffective POP. Here are five critical aspects of managing your in-store marketing to maximize results and eliminate waste. Proper Placement Placement is a key factor with … Read More
According to Hispanic Fast Facts from AHAA, the buying power of the Hispanic demographic currently represents $1 trillion in purchasing power and is expected to reach $1.5 trillion in 2015, or 17% of the total U.S. population. Even more, a whopping 1 in 6 Americans are Hispanic. This is clear evidence that the Hispanic demographic represents a powerful force in America and one where serious marketing efforts must be allocated. … Read More
Watch the latest episode of Retail Undercover as I reveal the top spring trends for in-store marketing. Retailers such as Foot Locker, Sonic, Taco Bell, JCP, and others, are setting the pace for in-store marketing strategies. In my latest video blog, I have shared the top trends emerging this season. Please comment below with any Spring trends in retail you have spotted. Download our 2013 Spring Trend Report.
The season is changing and sunnier days are upon us. Spring is a time when fast food restaurants are known for introducing new promotional offers. This is the time of year when refreshing offers like specialty iced beverages make an appearance on menu boards and point-of-purchase advertising. These limited time promotions are powerful because they entice thirsty consumers and drive traffic during the non-traditional day-parts. Happy Hour Isn’t Just for … Read More
Last week, Diane Longoria, Pointsmith’s Director of Marketing vlogged on the importance the first 10-12 feet inside the entrance of a retail environment through effectively creating a decompression zone. This week I’ll move further into the retail store and look at one of the last touch points a retailer has with the customer: the point-of-sale (POS). This is also sometimes referred to as the impulse zone, due to retailers wanting … Read More