When evaluating vendors to manage in-store marketing print and fulfillment services, many procurement departments focus on cost as the most important factor. While the cost of print is the most obvious factor to measure, it is not the only factor. Apples to apples is virtually impossible During the vendor evaluation process, it is natural to try and compare vendor … Read More
2012 and the holiday retail season is behind us. The results are well, a mixed bag. According to the National Retail Federation, holiday sales beat expectations. While other non-industry publications posted disappointing results. Whether you view 2012 retail sales as a shopping cart half-empty or half-full, the 2013 retail season is looking to be a challenging year. The fiscal cliff crisis has been avoided (for now), worldwide economic forecasts are … Read More
Inaccurate store profiles waste money and can destroy your brand at retail brick and mortar locations. Retail marketers carry the responsibility of ensuring the correct point-of-purchase signs are delivered to each store on a regular basis. This may sound simple on the surface, but many people don’t understand the complexity of your retail network and your promotions. Every single store has unique advertising opportunities and capabilities. Additionally, you need the … Read More
This week, guest blogger, Glen Tyler, offers his insight into retail segmentation, a topic that has us dreaming up new ideas at one moment and pulling our hair out the next. As I walked into Walgreens in Chicago, I was overcome with the myriad of selections to suit my shopping pleasures. In front of me was a made-to-order smoothie and sushi station; on the other side were gourmet wine selections; … Read More
Pointman comes to the rescue with a whitepaper that addresses the top concerns in the restaurant industry regarding caloric legislation. Even more it shares implementation strategies that will help your restaurant chain better prepare for the legislation and develop strategies that will save you money. Learn what QSR heavy weights like; Culvers, Chick-Fil-A, and Firehouse Subs have to say about section 4205 and how the plan to prepare for the … Read More
We have all visited a store, restaurant, or convenience store that has done a poor job posting point-of-purchase advertising. For me, there is nothing worse than seeing a promotional poster sloppily taped to a window. This lack of care when installing at-store marketing destroys the efforts of hard working marketers and ultimately leaves a negative brand impression on consumers. Ensuring store level brand compliance is extremely challenging in complex retail … Read More