Last week the Marketing Maven and I were watching the Olympics together. The Maven jokingly said, “what if at-store marketing was an Olympic sport,” which lead to this blog. If at-store marketing was an Olympic sport, would your business earn a gold medal? Check out these smart tips from my good friend the Marketing Maven.
Make Them Want To Enter Your Store
This smart example from Bath and Body Works screams to passing customers; come on in, you will have fun shopping in our store because you are going to get great deals.
Feature New Products
Jack In The Box does a great job promoting their new waffle breakfast sandwich. Quick serve restaurants are pro’s at showcasing new items. Retail marketers can learn something from QSR’s and do a better job featuring new product items in their stores. Featuring new items can inspire additional purchases and create word of mouth buzz about your business.
Move Out Inventory & Create Shopper Frenzy
This is a prime example from Macy’s of how to create shopper frenzy and clear out last season’s inventory. These large, bright clearance signs leave no doubt in the shoppers mind that this is a must shop area.
Inspire Social Endorsements
Sonic clearly understands the power of social media, these header cards are impossible to miss on top of each menu board. Retailers need to cash in on social currency, by focusing on at-store marketing. Get creative and make a special offer if a customer checks in on 4Square or likes your Facebook page.
Promote Loyalty
Every business knows that the more loyal customers you have, the better your bottom-line will be. Pier 1 Imports’ at-store marketing makes it easy to understand their loyalty program. Your customers need to know how your loyalty program benefits them; make it is easy to understand. You must remember when customers are shopping in your store there is no better time to ask them to join your loyalty program.
Did You Make The Podium?
Are you hitting on all of these initiatives? Would your business earn a gold medal? What other examples of award winning at-store marketing have you seen?