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For the holiday weekend, Pointwoman demanded that we go shopping, hoping to take advantage of the 4th of July sales. Usually I’d drag my feet at this idea, but I was excited to see the summer at-store marketing tactics. Man, was I impressed! Here are a few that really stood out and were able to catch my attention quickly.
First up, Wendy’s. I wasn’t planning on stopping here but, in Houston’s sweltering heat, the giant Frosty enticed me. As we pulled up to the drive-thru, Pointwoman noticed the new wild berry tea. Both were very refreshing and a perfect way to start our afternoon of shopping.
We really wanted to look for new seating options in our living room. As we walked up, the new Trunk Show signs jumped out at me. (And so did the 20% savings!) The current promotion is very eclectic, trendy, and consistent throughout the store. We ended up buying two lamps and a chair from the new line.
When we got to the mall, we started thinking about what we wanted to bring home for the kids. I saw this display at Build-A-Bear, a great cross-merchandising effort with Dairy Queen. Guests who purchase a Blizzard Bear will receive a free Blizzard treat offer at their local participating Dairy Queen location. When I got home later, I looked into this promotion a bit more. Tim Hawley, VP of marketing communications Dairy Queen Corporation said, “Build-A-Bear Workshops are located in more than 300 malls where we have many Dairy Queen and DQ Orange Julius® locations, making this a great promotion for our mall locations. At Dairy Queen, we are all about creating smiles and stories. Just like our family of local restaurants, Build-A-Bear Workshop is a special place offering a magical experience.” It sounds like a perfect pairing. We are going to bring the kids back next weekend to make their own Blizzard Bear.
Pointwoman has been complaining she has nothing to wear, which I find hard to believe because my half of the closet is more like an eighth. But of course I didn’t argue, so finding a good retail spot was up next. The Limited practically yelled out to her good fashion, style, and our budget. What a great example of an enticing promotion! An attractive window display and striking visual merchandising inside the store make it appear effortless to dress professional and fashionable. The setup made it so easy that even I could have picked a matching outfit and accessories for her.
As we were walking out of the mall, we couldn’t help but notice the summertime feel at Bath & Body Works. Their citrus collection is not only eye catching but makes you want to go in the store and sample their products. The store layout is very appealing and consistent with the window display. All in all, it was a great day of shopping for the Pointmans.
What are some of your favorite seasonal displays? How are you capturing the essence of summer in your visual merchandising and at-store marketing efforts?
