According to Hispanic Fast Facts from AHAA, the buying power of the Hispanic demographic currently represents $1 trillion in purchasing power and is expected to reach $1.5 trillion in 2015, or 17% of the total U.S. population. Even more, a whopping 1 in 6 Americans are Hispanic. This is clear evidence that the Hispanic demographic represents a powerful force in America and one where serious marketing efforts must be allocated. … Read More
With Super Bowl Sunday right around the corner, there are millions of Americans making last minute plans for their football celebrations. While many people might choose to pick up food in advance and prepare it themselves, a lot of party planners go for convenience and pick up party dishes the day of. Party sized menu options at quick service restaurant (QSR) locations are like catering on a budget. Some national … Read More
How do national brands market differently to men and women? Heather Reid and Spencer Jackson evaluated three national brands (Macy’s, Gap, and Starbucks) and outlined their viewpoints below. Macy’s Friends & Family Email Marketing Macy’s has done a fantastic job relentlessly email marketing to me. Nearly every day since Thanksgiving week, I’ve received an email with a special offer. The offers are always motivating; 25% off including sales items with everyday free … Read More
Inaccurate store profiles waste money and can destroy your brand at retail brick and mortar locations. Retail marketers carry the responsibility of ensuring the correct point-of-purchase signs are delivered to each store on a regular basis. This may sound simple on the surface, but many people don’t understand the complexity of your retail network and your promotions. Every single store has unique advertising opportunities and capabilities. Additionally, you need the … Read More
Even though I have marketing super powers, I must admit that I rely heavily on my at-store marketing tool kit. The ultimate tool that retail marketers should utilize is field-level insight. This valuable tool will help enhance at-store marketing efforts and generate field-level buy-in, which ultimately results in more sales. Below I have outlined four effective ways to gather feedback from field-level personnel: Regular surveys – Gather continuous feedback from … Read More
Last week the Marketing Maven and I were watching the Olympics together. The Maven jokingly said, “what if at-store marketing was an Olympic sport,” which lead to this blog. If at-store marketing was an Olympic sport, would your business earn a gold medal? Check out these smart tips from my good friend the Marketing Maven. Make Them Want To Enter Your Store This smart example from Bath and Body Works … Read More