Flawsome [flaw-some]; (adjective): brands that are still brilliant despite having flaws. During the life cycle of a brand, there comes a time when the brand is faced with a public image crisis and must decide how to deal with the issue. Flawsome is a term used to describe brands that have had their flaws exposed to the public, but chose to admit to their flaws and even make improvements upon … Read More
Last week the Marketing Maven and I were watching the Olympics together. The Maven jokingly said, “what if at-store marketing was an Olympic sport,” which lead to this blog. If at-store marketing was an Olympic sport, would your business earn a gold medal? Check out these smart tips from my good friend the Marketing Maven. Make Them Want To Enter Your Store This smart example from Bath and Body Works … Read More