Last week Pointwoman discussed the importance of understanding the difference between a shopper and a consumer. Make sure to check out the different types of shopper archetypes before we begin talking about the path-to-purchase. Now that there is a clear understanding of who we are talking to, let’s discuss how to engage with the shopper: the final piece of our blog series on shopper marketing. The path-to-purchase is a process that … Read More
Every time I check my twitter page (@P0INTMAN), it seems there is a tweet promoting an article about the newest marketing trend. I love all the excitement surrounding retail marketing, but with Google+, mobile marketing, QR codes and social media; it’s enough to make even my mind spin! Retail marketers are trying desperately to incorporate these new communication methods into their marketing strategies. However, the dynamic nature of new marketing … Read More