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Strategy & Planning

We translate research insights into marketing, creative, and business strategies. Our research and strategy team devises clear plans of action to achieve core brand and business goals—from raising brand awareness and shaping brand perception, to creating engaged user bases and converting specific behavior.

  • Campaign Conception & Strategic Development
  • Communication & Content Strategy
  • Digital Shopper Marketing
  • Experience Audits & Analysis
  • Insights & User Research
  • Path-to-Purchase, Channel Planning
  • User Experience (UX)

Digital Media

Pointsmith's shopper marketing team develops meaningful brand engagement strategies across various shopper touch-points, with the goal of combining relevancy and usability to communicate clear brand experiences that drive customer conversion.

  • Online Display Advertising
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Social-Local-Mobile Advertising (SoLoMo)
  • Social Media Marketing (SMM)

Retail UX & Creative

Our shopper marketers, engagement strategists, and creatives, all help devise the architecture for platforms and brand experiences that guide, engage, and convert passive shoppers into active customers for our client brands.

  • Customer Flows & Conversion Design
  • Installations
  • inStore POP Communications
  • inStore Retail Design
  • Merchandising Strategy
  • Out-of-Store Experiential Marketing
  • Social-Local-Mobile Advertising
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Production & Operation

Pointsmith's in-house production and operations department runs two separate shifts and is dedicated to producing, manufacturing, kitting, and shipping all aspects of our inStore marketing kits to each and every one of our 30,000+ client locations. Our specialist production team works hard to bring creative ideas to life on every platform required to reach the customers who matter to our client brands.

  • Print Production
    • Offset Printing
    • Screen Printing
    • Digital Printing
  • Distribution
  • Inventory & Fulfillment
  • Hardware
  • Field Level Customer Service

IS Technology

Pointsmith's IS Technology team is more than 20 strong. From Business Analysts (BAs), to Project Managers (PMs), to Developers, we have the ability to bring the craziest marketing strategies to life. We build systems that are scalable, stable and extensible; while delivering user-centric functionality. We work with client teams to identify and employ the right suite of technologies to ensure that each solution is optimized for success.

  • Commerce Sites
  • Digital Signage Content Management
  • Print-on-Demand Custom IS Solutions
  • Store Profiles

Customer Relationship Management (CRM)

Pointsmith’s CRM expertise helps client brands integrate channels of customer re-engagement into their business and marketing plans. We assess campaign data to provide the best re-targeting course of action required to keep customer audiences re-engaged in meaningful ways.

  • Analytics
  • Optimization & Re-Targeting
  • Email Marketing
  • Direct Response Mail
  • ROI Analysis
  • Social-Local-Mobile Advertising
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