As Executive Creative Director, Greg is responsible for defining and growing the Pointsmith inStore marketing and interaction design expertise. Greg manages and executes every art and design product for Pointsmith's portfolio; partnering with clients to develop compelling shopper experiences, site-level customer engagement, and innovative brand experiences.
His work has been recognized in design publications and by national industry award shows. Prior to joining Pointsmith, Greg developed his conceptual creative prowess at BBDO where he worked on key agency accounts: Texaco, Southwest Bank, and Havoline. When not at Pointsmith, Greg designs and builds living spaces along with the furniture that occupies them.