Shell is the number No. 1 selling gasoline brand in the US, and it would be a challenge to find a market without one of the distinct bright red and yellow colored stations. Despite the high visibility of Shell, finding new ways to creatively reach consumers and help drive increased sales at the pump is an ongoing effort for the company's Fuels Sales and Marketing team.

Popeyes® needed a smart solution, and fast. They had a menu board problem - some boards had new tracks that could not properly house their existing signs. Rather than purchasing all new menu board tracks, Popeyes® came to Pointsmith for a cost effective and innovative solution.