Logic will get you from A to B. Imagination will take you everywhere.
— Albert Einstein

Skeet Smith is Chief Marketing Officer (CMO) at Pointsmith. Under Skeet’s leadership, Pointsmith has evolved into a path-to-purchase shopper marketing agency with proven success in developing and executing successful campaigns for Pointsmith’s fortune 100/500 client brands. Fueled by the philosophy that employees are the ultimate drivers of innovation and success, Skeet inspires his team daily to think creatively and have an insatiable appetite for measurable results.

Skeet oversees each phase of campaign development to ensure that the most innovative shopper marketing solutions are recommended and brought forward to each and every Pointsmith client brand. 

With Skeet at the helm, Pointsmith helps established brands convert their passive shoppers into active customers. This customer conversion process is at the core of our clients’ success, and is the very reason why Pointsmith has won countless back-to-back-to-back awards for key client portfolios such as Shell US and Shell Canada. 

Prior to his role as CMO, Skeet spent the past decade leading shopper marketing initiatives for a number of Pointsmith portfolios including Shell, Citigroup, CITGO, and Whataburger.

Outside of work, one can often find Skeet lifting heavy objects at the gym and eating an unappetizing amount of skinless chicken breasts - at every meal.  And yes, his real name is Skeet!