Case Study:
Client
An industry leading fuel brand that is nearly 100% franchised
Challenge
Deliver significant cost savings through process optimization, innovation, and technology automation.
Pointsmith’s Approach
Many of our clients have been with Pointsmith for more than 15 years. Client tenure of this magnitude (for brands with the stature our clients have) cannot be achieved by great customer service alone. Premium clients require partners who continually push the boundaries and deliver ongoing innovation and cost savings.
Pointsmith’s business model is unique; we intentionally limit our client base and focus solely on partnering with premium brands that require cutting-edge retail marketing services. One benefit of this business model is our drive to consistently deliver innovation, process optimization, technology automation, and cost savings.
Results
The savings were a result of a combination of initiatives including:
- Lean process management tracking process variation and implementing continuous improvements
- Enrollment platform that automates the entire process from franchisee opt-in to the distribution of site-specific promotional materials
- Analytics driven promotion configuration with automated spin
- Automated tools that schedule and disseminate multiple marketing programs to the network based on predetermined triggers and business rules
- Custom fulfillment and inventory management applications