Shell V-Power Nitro: Run Like New

To introduce Shell's newest formula of Shell V-Power Nitro+ Premium Gasoline, Pointsmith Creative introduces Shell's newest spokesperson, Brent, to spread the word. Do you know the color red activates the dominance dimension in the limbic system in the brain which actively seeks success, efficiency, power and status? We do. And we use the color red to give a premium fuel, a premium look.

 

Client:
Shell US

Category:
Point-of-Purchase

Additional Work

Shell TapUp | Sales Collateral and PowerPoint Presentation

Mystery Motorist Program | Collateral

Shop at Ralphs. Save at Shell | POP

Shell | Fuel Rewards Citi Refresh | POP

Download to Save Up | POP

Shell V-Power Nitro+ Fuel Campaign | Point-of-Purchase

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