Shell V-Power Nitro+ Fuel Campaign

The harmful effects of lower quality gasoline on engine parts were not apparent and consumers didn’t see or understand the value of the Nitro+ product. Working with scientists to understand the wear, friction and gunk and their damaging and detrimental effects on engine performance, we developed a global campaign that visually communicated our story with simple imagery that told a complex story.




Additional Work

Shell Q3 Fuel Rewards | POP

Shell deli2go | Point-of-Purchase

Whataburger POP Guide | Small Format Communications

Mattress Firm State Fair | Brand Activation

76 Dodgers | Point-of-Purchase

Phillips 66 Mobile Pay | Point-of-Purchase

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