Shell V-Power Nitro+ Fuel Campaign
The harmful effects of lower quality gasoline on engine parts were not apparent and consumers didn’t see or understand the value of the Nitro+ product. Working with scientists to understand the wear, friction and gunk and their damaging and detrimental effects on engine performance, we developed a global campaign that visually communicated our story with simple imagery that told a complex story.
Client:
Shell
Category:
Point-of-Purchase
Additional Work
![](https://www.pointsmith.com/wp-content/uploads/2020/06/Shell_CA_Carwash_Cover_1024x614.jpg)
Shell Car Wash | Point-of-Purchase
![](https://www.pointsmith.com/wp-content/uploads/2020/06/Shell-US_VPower_Launch_Cover.jpg)
Shell V-Power Nitro Launch | Point-of-Purchase
![](https://www.pointsmith.com/wp-content/uploads/2020/06/BigMadre_Cover_1024x614.jpg)
Big Madre | Point-of-Purchase
![](https://www.pointsmith.com/wp-content/uploads/2020/06/STB_Cover_V2_1024x614.jpg)