Shell V-Power Nitro+ Fuel Campaign

The harmful effects of lower quality gasoline on engine parts were not apparent and consumers didn’t see or understand the value of the Nitro+ product. Working with scientists to understand the wear, friction and gunk and their damaging and detrimental effects on engine performance, we developed a global campaign that visually communicated our story with simple imagery that told a complex story.




Additional Work

Citgo | Point-of-Purchase

Shell Car Wash | Point-of-Purchase

Shell V-Power Nitro Launch | Point-of-Purchase

Big Madre | Point-of-Purchase

Shell Canada Shop the Block | Point-of-Purchase

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