Shell V-Power Nitro Launch

To complement Shell's new premium fuel launch, Shell V-Power Nitro+ Premium Gasoline, Pointsmith Creative developed a striking visual that was used in television and print. Shell wanted to take an aggressive approach to "breakthrough" a crowded field of top-tier fuels.


Shell US


Additional Work

Shell TapUp | Sales Collateral and PowerPoint Presentation

Mystery Motorist Program | Collateral

Shop at Ralphs. Save at Shell | POP

Shell | Fuel Rewards Citi Refresh | POP

Download to Save Up | POP

Shell V-Power Nitro+ Fuel Campaign | Point-of-Purchase

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