Shell Canada Shop the Block
In conjunction with Shell and the AirMiles rewards program, Shop the Block is a yearly promotion that draws thousands of participants. Taking a "benefit first" approach, Pointsmith Creative emphasizes rewards miles for maximum visibility, while tying in seasonal visuals to highlight this limited time offer.
Client:
Shell Canada
Category:
Point-of-Purchase
Additional Work
![](https://www.pointsmith.com/wp-content/uploads/2022/01/39770_Shell-US_MMP_2021_Cover_Tile_1024x614.jpg)
Mystery Motorist Program | Collateral
Download to Save Up | POP
![](https://www.pointsmith.com/wp-content/uploads/2020/06/Shell_Nitro_Engine_1024x614.jpg)