Shell Canada Shop the Block

In conjunction with Shell and the AirMiles rewards program, Shop the Block is a yearly promotion that draws thousands of participants. Taking a "benefit first" approach, Pointsmith Creative emphasizes rewards miles for maximum visibility, while tying in seasonal visuals to highlight this limited time offer.


Shell Canada


Additional Work

Shell TapUp | Sales Collateral and PowerPoint Presentation

Mystery Motorist Program | Collateral

Shop at Ralphs. Save at Shell | POP

Shell | Fuel Rewards Citi Refresh | POP

Download to Save Up | POP

Shell V-Power Nitro+ Fuel Campaign | Point-of-Purchase

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