76 Dodgers

As a major sponsor for the Los Angeles Dodgers, 76® offered an excellent deal to their customers—buy one ticket, get one free. And all you had to do was fill up with 8 gallons fuel at participating locations. As an ode to "Take me out to the ball game", the visual used in this campaign was intended to signify the value of comradery at one of America's greatest past times.

 

Client:
76

Category:
Point-of-Purchase

Additional Work

Shell TapUp | Sales Collateral and PowerPoint Presentation

Mystery Motorist Program | Collateral

Shop at Ralphs. Save at Shell | POP

Shell | Fuel Rewards Citi Refresh | POP

Download to Save Up | POP

Shell V-Power Nitro+ Fuel Campaign | Point-of-Purchase

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