Mattress Firm State Fair

As the second largest sponsor of the State Fair of Texas, Mattress Firm came to Pointsmith Creative to help create an all-inclusive experience with 20,000 square feet of booth space spread around the fair grounds.

We themed the booths to support Texas sized feats and oddities. We set the Guinness Book of World Records mattress stack, custom built a 15’ wide bed in the shape of Texas, custom carved the world’s largest dust mites that we named after UT and Oklahoma football. Customers fell in love and fell into a lot of new mattresses! Who knew you could sell mattresses at a state fair? We sold a lot of them – so many that Mattress Firm created a brand-new sales channel.


Mattress Firm

Brand Activation

Additional Work

Shell TapUp | Sales Collateral and PowerPoint Presentation

Mystery Motorist Program | Collateral

Shop at Ralphs. Save at Shell | POP

Shell | Fuel Rewards Citi Refresh | POP

Download to Save Up | POP

Shell V-Power Nitro+ Fuel Campaign | Point-of-Purchase

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