Phillips 66 Mobile Pay

To bring awareness to the new My Phillips 66® App offer, P66 reached out to Pointsmith Creative for a solution. Just using the app and linking to your debit card was a pretty simple message to communicate. But, saving even more through their proprietary credit card added a layer of complexity that was challenging to convey. We achieved this by creating a visual hierarchy, from the highest savings, to the least—and using a smartphone as a vehicle to segment the message…pretty smart, huh?


Phillips 66


Additional Work

Shell TapUp | Sales Collateral and PowerPoint Presentation

Mystery Motorist Program | Collateral

Shop at Ralphs. Save at Shell | POP

Shell | Fuel Rewards Citi Refresh | POP

Download to Save Up | POP

Shell V-Power Nitro+ Fuel Campaign | Point-of-Purchase

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