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Assessment Delivers 24% Savings & 58% Optimization

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Problem

A heavily franchised leader in quick-service restaurant sector with more than 1,000 locations was facing an all too common challenge - they needed to maximize their marketing budget.

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Solution

Pointsmith’s Lean Marketing Business Group brought in a Lean Six Sigma Black Belt team to conduct a deep-dive analysis of their key processes, existing technology tools and historical restaurant marketing spend. The assessment fully documented their current state and understood the client's ideal state.

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Results

The assessment results surpassed their goal of 20% in hard cost savings and eliminated 58% in non-value-added activity within their current marketing process. A newly optimized process and Pointsmith’s proprietary technology platform reached their goal and delivered the required cost savings, improving processes and increasing agility with technology automation. In addition, we eliminated 91 days/year of non-value added activity from a key employee’s time.

24%

Cost Savings

58%

Process Optimization

91

Days / Year Saved

1,000

Locations

Cost Savings

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  • # Marketing Elements
  • Pre-Assessment Spend
  • Post-Assessment Spend (Year 1)

BEFORE

AFTER

Optimization & Automation Process
Eliminated 14 Steps

Pre-Assessment Process

Marketing Action Plan


Create Promo in System


Create Offer Groups Tables


Create Offers


Create Price Point Options


Create Upsells


Assign Signs to Offers/Price Points


Sell-In / DMA Voting


Custom Requests


Build Rollup Spreadsheet


Build Digital Signage Rollup Spreadsheet


Create Item References in System


Create SKUs in System


Build Kits in System


Pick Locations per Offer in System


Link Offers / Price Points in System


Audit Distribution Data


Confirm Data in System


Export to Excel, add print overage


POG - Identify Leave Up Signs


POG - Determine Sign Placement


POG - Upload Coupons per Location


POG - Upload Cashier Scripts

Post-Assessment Process

Marketing Action Plan


Create Promo in System


Create Offers (price points & upsells)


Assign Signs & SKUs


Sell-In / DMA Voting


Approve/Reject Custom Requests


Review Custom Voting Results


Add Print Overage in System


POG - Upload Coupons


POG - Upload Cashier Scripts

The-Engine-Logo_White

The Engine automated the process, delivering improved agility, data accuracy, and quality of communications.