Assessment Delivers 24% Savings & 58% Optimization
Problem
A heavily franchised leader in quick-service restaurant sector with more than 1,000 locations was facing an all too common challenge - they needed to maximize their marketing budget.
Solution
Pointsmith’s Lean Marketing Business Group brought in a Lean Six Sigma Black Belt team to conduct a deep-dive analysis of their key processes, existing technology tools and historical restaurant marketing spend. The assessment fully documented their current state and understood the client's ideal state.
Results
The assessment results surpassed their goal of 20% in hard cost savings and eliminated 58% in non-value-added activity within their current marketing process. A newly optimized process and Pointsmith’s proprietary technology platform reached their goal and delivered the required cost savings, improving processes and increasing agility with technology automation. In addition, we eliminated 91 days/year of non-value added activity from a key employee’s time.
24%
Cost Savings
58%
Process Optimization
91
Days / Year Saved
1,000
Locations
Cost Savings
BEFORE
AFTER
Optimization & Automation Process
Eliminated 14 Steps
Pre-Assessment Process
Marketing Action Plan
Create Promo in System
Create Offer Groups Tables
Create Offers
Create Price Point Options
Create Upsells
Assign Signs to Offers/Price Points
Sell-In / DMA Voting
Custom Requests
Build Rollup Spreadsheet
Build Digital Signage Rollup Spreadsheet
Create Item References in System
Create SKUs in System
Build Kits in System
Pick Locations per Offer in System
Link Offers / Price Points in System
Audit Distribution Data
Confirm Data in System
Export to Excel, add print overage
POG - Identify Leave Up Signs
POG - Determine Sign Placement
POG - Upload Coupons per Location
POG - Upload Cashier Scripts
Post-Assessment Process
Marketing Action Plan
Create Promo in System
Create Offers (price points & upsells)
Assign Signs & SKUs
Sell-In / DMA Voting
Approve/Reject Custom Requests
Review Custom Voting Results
Add Print Overage in System
POG - Upload Coupons
POG - Upload Cashier Scripts
The Engine automated the process, delivering improved agility, data accuracy, and quality of communications.
