Shell V-Power Nitro: Run Like New

To introduce Shell's newest formula of Shell V-Power Nitro+ Premium Gasoline, Pointsmith Creative introduces Shell's newest spokesperson, Brent, to spread the word. Do you know the color red activates the dominance dimension in the limbic system in the brain which actively seeks success, efficiency, power and status? We do. And we use the color red to give a premium fuel, a premium look.

 

Client:
Shell US

Category:
Point-of-Purchase

Additional Work

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