Technology

Automated EMV Chip Card Reader Implementation Problem Shell faced a massive logistical challenge with the EMV Regulation Compliance Law that stipulated all businesses upgrade their point-of-sale systems to accommodate EMV chip cards. Over 13,000 franchised locations needed to update their fuel dispenser pumps and interior POS systems. Solution Pointsmith developed a comprehensive technology solution to […]

Promo Automation and Store-Specific Marketing Guides Problem Murphy USA is a convenience / fuel retailer with more than 1,400 locations and a highly complex, localized and category-based marketing program. Each location receives a marketing kit with a large number of items to support each of Murphy USA’s campaigns. Murphy USA needed to accomplish two important